What is the hook brings you back?

"Hook" is a song by the American rock band Blues Traveler, released in 1994 as the lead single from their album "Four". The song's full title is "The Hook (Pulling Out My Insides)" but it is often referred to simply as "Hook".

The song's lyrics are introspective and contemplative, examining the idea of success and fame in the music industry. The "hook" referred to in the song's title is both a musical term and a metaphor, representing the catchy and memorable melodies that make a song successful.

The chorus of the song famously includes the line "The hook brings you back", which has become a popular catchphrase. The song's music video features the band performing on a rotating stage surrounded by dancers and circus performers.

"Hook" was a commercial success, peaking at #23 on the Billboard Hot 100 chart and earning the band a Grammy nomination for Best Rock Performance by a Duo or Group with Vocal. It remains one of Blues Traveler's most recognized and beloved songs.